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DISCRIMINATE OR DIVERSIFY

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TESTIMONIALS
I had so many 'aha' moments as I read this book. Often, I had to stop reading, put the book down and evaluate my thoughts and feelings about one diversity topic or another that were addressed. Even though I consult on many of the areas covered here, it was still a learning experience that will help me further discover the talents, beauty and strengths within humankind. It also reinforced my ongoing opportunity, obligation and desire to continue to learn and to share my knowledge, experiences and points of view with others. Thank you for providing new perspectives in diversity.
Beverly J. Moss
HR and Diversity Consultant
ENRIQUE RUIZ
Call (540) 446-3164

PositivePsyche.Biz Corp
PO Box 142
Lothian, MD 20711

enrique@positivepsyche.biz

Discriminate or DIVERSIFY

What is Diversity? And why should I care?
Tensions in the workplace are higher than ever as we all recover from the toughest economic year most can remember. Unengaged U.S. workers admit to squandering 2.09 work hours per day (price tag for lost productivity: $544 billion annually.) Sixty-six percent of employees are unhappy with their jobs and plan to leave this year.

Diversity and Inclusion, done right:
• Increases employee engagement and retention,
• Encourages creativity,
• Inspires and drives innovation from everyone in your organization,
• Enhances productivity and
• Builds solid relationships.

But we cannot fully understand the present and effectively mold the future without understanding our past and ourselves.

"Beliefs, attitudes and thoughts enter our minds without our permission. They become part of our mental programming and influence our lives without our even being aware of it."
Richard Brodie, original author of Microsoft Word.


Organizations enact anti-discriminatory training to meet compliance laws, enhance harmony and foster better teamwork. They create Diversity Councils and tout Diversity and Inclusion quests to address corporate maladies. But to fully utilize the power of Diversity in our organizations, we must make it personal.

"No one cares how much you know, until they know how much you care!"
Theodore Roosevelt

This is what is missing in most Diversity and Inclusion efforts. Superficial mixers, black and white policy documents and "check-the-box" activities to drive diversity efforts don’t work if our leaders’ hearts aren’t in it. After all, would you open up to someone if you sense their motives are superficial or that they don't care about you?

To make Diversity work for you, you must work for it – to understand why we discriminate, what your own prejudices are and how to foster communication and sincere diversity efforts within your organization. What riches might your organization be missing out on because of simple ignorance about how we are all different – and how we are all alike? Do you understand the language of the genders, generations and minorities? How can you effectively create a bridge of trust?

In Discriminate or Diversify, Enrique Ruiz charts the history of discrimination to the beginning of recorded time, revealing the role of science, the peculiarities of different cultures, the often overlooked commonalities between different faiths and much more. This comprehensive and authoritative 600 page, one-of-a-kind book, answers the questions you were afraid to ask and provides insights into the spectrum of human potential. It is an indispensable resource for building diverse teams and enhancing the collective powers of the many minds within your reach to discover new business, markets and relationships where Diversity and Inclusion is your greatest asset!

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