human diversity at work
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DISCRIMINATE OR DIVERSIFY

Hardcover and Paperback
Over 600 pages
$49.95 and $34.97
TESTIMONIALS
ENRIQUE (Rick) RUIZ
Call (540) 446-3164

PositivePsyche.Biz Corp
13017 Wisteria Drive, Suite 373
Germantown, MD 20874

rick@americasdiversityleader.com

Discriminate or DIVERSIFY

Those who can see through the visible...
can achieve the impossible!

Tapping Into The Power of The Human Spectrum!

Diversity knowledge brings:

• Understanding of people
• Knowledge of Self
• Ways to bridge culture gaps
• Ability to see beyond your own horizon
Mitigation against legal entanglements
• Effective reduction of tensions between groups
• Power to build stronger teams
• Appreciation of the contribution your own difference makes
• The World, literally, to YOU!

Tensions in the workplace are higher than ever as we all recover from the toughest economic year most can remember. Unengaged U.S. workers admit to squandering 2.09 work hours per day (price tag for lost productivity: $544 billion annually). Sixty-six percent of employees are unhappy with their jobs, planning to leave in 2010 should the economy improve to remove themselves from what they perceive as either a role without opportunities or an uncaring culture and the year before, in 2009, the Equal Employment Opportunity Commission saw 93,277 formal discrimination complaints.

How does this affect the knowledge and productivity gap?

Every day there are news stories of corporations large and small losing market share, facing discrimination suits or dealing with internal distracting gripes which collectively illustrate a detrimental impact on profitability, team synergy and innovation draining precious company resources.

"Lack of understanding concerning others is a recurrent source of tension in our society.
Half of all controversies and conflicts that arise among people are caused not by differences of opinion or an inability to agree, but by a lack of understanding of one another. If we could reduce the number of misunderstandings, the courts wouldn't be as crowded, there would be fewer violent crimes, the divorce rate would go down, and the amount of everyday stress most people experience, would drop dramatically."
John C. Maxwell
Known as America's expert on Leadership

Is your human capital contributing towards your business growth? Are revenues flat? Experiencing high turnover? Low employee morale?

Need to improve employee and customer relations?

Diversity and Inclusion, done right:

• Increases employee engagement and retention,
• Encourages creativity,
• Inspires and drives innovation from everyone in your organization,
• Enhances productivity and
• Builds solid relationships.

The combination of multiple cultures, multiple generations and multiple skillsets ALL have to be aligned for optimum business growth and opportunity.

"Beliefs, attitudes and thoughts enter our minds without our permission. They become part of our mental programming and influence our lives without our even being aware of it."
Richard Brodie, author of the bestselling book Virus of the Mind.


OR

Organizations enact anti-discriminatory training to meet compliance laws, enhance harmony and foster better teamwork. They create Diversity Councils and tout Diversity and Inclusion quests to address corporate maladies. But to fully utilize the power of Diversity in our organizations, we must make it personal.

Most people want a "listening to" instead of a "talking to."
If we believe that information is power then by listening, people are giving us power. Are we effectively addressing people's needs, desires and wants?

How would a job get done better?
• By telling (Win/Lose perception)? or...
• By persuading (Win/Win perception)?

"No one cares how much you know, until they know how much you care!"
Theodore Roosevelt

This is what is missing in most Diversity and Inclusion efforts. Superficial mixers, black and white policy documents and "check-the-box" activities to drive diversity efforts don't work if our leaders' hearts aren't in it. After all, would you open up to someone if you sense their motives are superficial or that they don't care about you?

To reap the rewards of Diversity, people need to understand why we discriminate, what your own prejudices are and how to foster communication and sincere diversity efforts within your organization. What riches might your organization be missing out on because of simple ignorance about how we are all different... and how we are all alike? Do you understand the language of the genders, generations and minorities? How can you effectively create a bridge of trust?

Are you caught in the "one size fits all" type of leadership style?
By making small, simple and informed adjustments you can can increase employee engagement.

Transform problems effectively into receptive team challenges!
• Increase speed of delivery.
• Offer better quality and utility.
• Add value to your existing operations.
• Increase the convenience of your product, or service.
• Improve customer service.
• Change lifestyles.
• Sell more with lower prices.

Gain timely answers and save time!

In Discriminate or Diversify, Enrique Ruiz charts the history of discrimination to the beginning of recorded time, revealing the role of science, the peculiarities of different cultures, the often overlooked commonalities between different faiths and much more. This comprehensive and authoritative 600 page, one-of-a-kind book, answers the questions you were afraid to ask and provides insights into the spectrum of human potential. It is an indispensable resource for building diverse teams and enhancing the collective powers of the many minds within your reach to discover new business, markets and relationships where Diversity and Inclusion is your greatest asset!

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